Raise an Extra £2.5m
by Reducing Attrition by 1%
Raise £££'s through small increases in retention.
A charity with over £100m in revenue typically gets 47% of income from the public. For these charities, reducing donor attrition by 1% would raise £2.54m over 5 years. No matter what your size, greater investment in donor retention pays dividends.
Retaining donors has hidden financial benefits.
Longer-term donors donate higher monthly amounts, refer new donors, and are stronger advocates. Furthermore, many charities start targeting donors for in-memoriam donations around the 5 year mark. With legacies increasing 10% year on year, this is an especially good reason to retain donors.
Institute of Fundraising
There's a 94% retention rate in the commercial world compared with just 41% in ours
Very large charities derive 47% of income from individuals, against a 45% industry average
Proportion of over-50s considering leaving legacies rises by 10% in a year