Enterprise case study
A First-of-Its-Kind AI Employment Coach for SDAIA and KSU
Working with SDAIA and King Saud University, Yepic created a first-of-its-kind emotionally intelligent employment coach. Students practised realistic interviews in Arabic or English and received personalised feedback minutes later.
100+students completed personalised mock interviews
5 minindividual interview experience
92%reported feeling more confident afterwards
PartnersSDAIA and King Saud University
Use caseInterview practice and employability coaching
ExperienceBilingual emotionally intelligent AI interviewer
AudienceUniversity students preparing for employment
See the Saudi Arabic-avatar work behind the employment coach.
The challenge
Traditional mock interviews are valuable but difficult to scale. They require trained interviewers, consistent evaluation and enough time to give every student a realistic conversation and useful feedback.
A personalised interview for every student
- The coach greeted each participant by name.
- Students chose Arabic or English.
- Questions were selected across multiple competency categories.
- The agent asked follow-up questions based on each answer.
- The experience considered verbal responses and emotional signals.
- Participants received individual feedback shortly after the interview.
The result
More than 100 students completed the experience during ATHKA. The reported post-experience survey showed 92% felt more confident — important because the project’s goal was behavioural: providing a safe, repeatable place to practise a high-pressure moment.
Enterprise application
The pattern can be adapted for graduate recruitment, sales practice, manager training, language assessment and any scenario where organisations need consistent conversational rehearsal at scale.
Video Agents
