100 Students, Five Minutes Each: The AI Interview Coach

See the Saudi Arabic-avatar work behind the employment coach.

The challenge

Traditional mock interviews are valuable but difficult to scale. They require trained interviewers, consistent evaluation and enough time to give every student a realistic conversation and useful feedback.

A personalised interview for every student

• The coach greeted each participant by name.
• Students chose Arabic or English.
• Questions were selected across multiple competency categories.
• The agent asked follow-up questions based on each answer.
• The experience considered verbal responses and emotional signals.
• Participants received individual feedback shortly after the interview.

The result

More than 100 students completed the experience during ATHKA. The reported post-experience survey showed 92% felt more confident — important because the project’s goal was behavioural: providing a safe, repeatable place to practise a high-pressure moment.

Enterprise application

The pattern can be adapted for graduate recruitment, sales practice, manager training, language assessment and any scenario where organisations need consistent conversational rehearsal at scale.

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How the five-minute coaching loop worked