Table of contents
Enterprise case study

The AI Avatar That Made Microsoft’s COMEX Stand Talk Back

September 30, 2024
Video Agents
Visitors speaking with Omar, Yepic’s live AI avatar on the Microsoft COMEX stand
Microsoft wanted its COMEX Oman stand to demonstrate AI through conversation, not a static screen. Yepic delivered Omar: a multilingual real-time avatar that answered visitor questions live and turned the front of the stand into an interactive experience.
30,000+attendees at one of the region’s major technology exhibitions
115+languages available to the real-time avatar experience
Liveunscripted questions answered on the Microsoft stand
ClientMicrosoft Oman
EventCOMEX 2024, Muscat
ExperienceReal-time multilingual AI avatar
RoleExperience design, avatar delivery and live event support
Visitors speaking with Omar, Yepic’s live AI avatar on the Microsoft COMEX stand

Visitors could begin a live multilingual conversation with Omar directly on Microsoft’s COMEX stand.

The challenge

A conference demonstration has to work immediately, in front of a noisy crowd, for visitors with different languages and very different questions. Microsoft needed a memorable expression of applied AI that visitors could understand in seconds and explore for themselves.

Microsoft COMEX delegation experiencing Yepic’s live multilingual avatar

Microsoft and event delegates experienced Omar as a live, multilingual demonstration rather than a pre-recorded screen.

The experience

  • Visitors asked questions and received immediate spoken answers.
  • The avatar moved between product information, Oman Vision 2040 and broader knowledge topics.
  • The experience could switch across English, Arabic and more than 115 supported languages.
  • Yepic supported the avatar, conversation flow and on-site presentation throughout the event.
“Thanks Yepic AI team for your great impact during your previous participation in COMEX 2024 Oman.”Ahmed Nawar · Microsoft Customer Success Unit
Microsoft’s COMEX Oman stand featuring Yepic’s real-time AI avatar

Omar gave Microsoft’s COMEX stand a visible, conversational focal point.

The outcome

Omar gave the stand a focal point and a repeatable way to demonstrate the difference between a conventional chatbot and a face-to-face AI agent. Microsoft’s team later described Yepic’s participation as having “great impact,” and continued discussions about further regional opportunities.

Yepic team receiving recognition from Microsoft after COMEX Oman

See Microsoft Gulf’s COMEX post